The ultimate holiday pad for today
According to Visit England a staggering 90% of us will be taking a break in the UK this year. This rise in demand, coupled with a general increase in consumer expectations has meant holiday cottages have had to raise the bar in order to attract bookings.
“Over the 30 years we have been in business we have seen some dramatic changes in the market. We have noticed people now expect to see the same features of a boutique hotel such as Wifi, Hot Tubs, Sky Plus and iPods in their holiday rental. Owners have really stepped up to the mark to ensure that their cottages are offering just this hence the rise of the Super Holiday Cottage,” commented James Morris, managing director for Farm and Holiday Cottages.
Having studied recent bookings trends, listened to the demands of our customers and observed changing attitudes over our last 30 years in operation, Farm and Cottage Holidays has defined the five factors that make up the blueprint for the new Super Holiday Cottage.
1. The connection factor - In both the digital and physical sense holidaymakers want to stay connected whether it’s online or in the pub
2. The entertainment factor - From farm animals to pets, pools to swim in, Sky TV, WIFI and maybe your very own dancing pole, people are demanding properties with lots of options to keep everyone busy
3. The kitchen factor – Spurred on by a love of cookery shows, country cottages and beachside homes need that killer kitchen with kit such as food processors, coffee machines and juicers as well as the all important dishwasher.
4. The luxury factor – Whether it’s a four poster bed (eg) or a hot-tub, properties offering that added pamper factor are the hottest in demand by far.
5. The good company factor – From bringing along the extended family, to making room for Rover the dog, Farm and Cottage Holidays have seen a noticeable shift in demand properties offering accommodation for over 8 guests
Many of our properties cater for one or more of the super factors, but a growing number have it all…!