Q&A with Joules Print Designer, Rebecca Collingridge

Joules

Joules signature style

Celebrating a partnership of two very British brands with our Joules collaboration, we sat down with Print Designer, Rebecca Collingridge to find out a little about what inspires their designs and how we can translate the iconic Joules style in our homes…

Talk us through the creative process – what inspires the Joules design team season after season?

Every season, we focus on a different location to inspire print and colour. The prints and textures through the season are reflective of the lifestyles our customers live. We photograph and draw things that inspire us and collect swatches of colour and texture to inform materials. Being immersed in inspiration helps us to be incredibly creative and design patterns which reflect the mood. Painting is such an intrinsic part of our brand. We are known for big, bold and beautifully crafted florals. Looking at nature allows the landscape to become our colour palette.

Joules pattern details

Has anything specific inspired this year’s range?

For Spring Summer 19 we headed to Norfolk to stay in a cosy cottage by the sea. We spent time walking through the dunes on a blustery day, noting the colours and details we saw along the way. We ate together and reminisced on childhood holidays spent in Norfolk, how we would go down to the beach come rain or shine.

As we gathered inspiration, we saw a pattern emerging which told the story of the season. The narrative began in the cosy cottage by the sea, and then emerged into the garden for spring, where seeds were starting to burst into bloom in the potting shed. Old tiles inspired us to design complementary geometric prints and of course there had to be a dog running around, exploring everything going on!

The story ends up down on the beach, where the colours are vibrant and glowing with the sun in a Halcyon Haze. We wanted to capture that feeling at the end of the day spent on the beach…you’re a little rosy from the sun and your hair is salty from the sea. Your picnic is sandy and a little crunchy! It’s a special British feeling of warmth and togetherness.

Joules bold prints

How would you best describe Joules’ iconic style?

Quintessentially British, big, bold and joyful. 

Vintage and hand painted prints with a unique Joules twist, colour pops and quirky details.

You’re known for your bold prints and bright colours; how has Joules signature style evolved over the past thirty years?

Understanding our customer is the secret behind the success of the brand and the products we make. Our prints are designed to make you smile, but also to feel at home.

Our customer remains the same after all this time but we have had to adapt, keeping our looks fresh and fun. We inject newness with colour while nodding towards trends. 

Joules trends

What are your top tips for decorating with bright colours and bold patterns?

Stick to a colour palette and pick out key colours from the pattern for plains to create contrast. Less is often more and the simpler that you keep it, the more impactful a room can be.

Joules bold colours and prints

What are the key trends to look out for within the Joules 2019 collections?

There is a strong coastal theme, looking at different elements of life by the sea. You’ll notice some traditional prints; you might see in a rustic cottage, with cosy and warm layers to wrap up with. We’ve also included little characters that make you smile.

Joules spring summer collection

Which designs most excite you for SS19?

The season is looking really fresh and clean. The Potting Shed Dogs print is very sweet and humorous, incorporating elements of floral and little dog characters, two things Joules is well known for.

We adore your quintessentially British style – how can we translate this into our holiday homes?

Don’t be afraid of using print and bright colour. I think that mixing old and new styles is also a key element in creating our unique style.

Planning a UK adventure? Go on, have a browse of the new Joules Collection and book a break in a cottage that offers the very best of iconic British style…it’s all in the unexpected details.

 

Posted by Sarah on 27th March 2019