Marketing and partnerships

Marketing and partnerships

Making your property stand out

We like to 'shout' about your property everywhere we can and that starts with our website. We make sure that your property page showcases every one of your property's best features, appearing in all relevant searches, whether that's dog-friendly, luxury or close to a pub! Our award-winning website has won us several accolades including 'Best Accommodation Website' at the prestigious Travolution Awards.

Our sister sites

As part of the Travel Chapter, when you join us your property will also benefit from being promoted on our network of travel websites.

Our broad range of websites gives customers another booking avenue when looking for a specific type of holiday accommodation.

The Big Domain

This international website is dedicated to promoting properties that sleep 10 or more. The Big Domain targets a niche audience of groups that are looking to get away together.

The Little Domain

Exclusively showcasing our smallest properties, The Little Domain is targeted towards couples. It is a niche brand offering small holiday homes their own platform to stand out.

Farm Holidays

A niche website focusing on farm cottages, Farm Holidays targets those searching for a relaxing, rural holiday. The website makes it simple for customers to choose their perfect farm cottage.

Stay In

Our Stay In websites have regional names, for example ‘Stay In Devon’, helping to target customers with a definite area in mind and providing a more bespoke experience.

Sugar & Loaf

Founded in Wales, Sugar & Loaf was inspired by views of the Sugarloaf Mountain. The website focuses on providing a premier platform for owners with unique and luxurious properties.

Bramley & Teal

Marketing holiday properties across Kent and Sussex, Bramley and Teal was acquired by us in 2016. This website offers a dedicated area to showcase our properties in the two counties.

Lakeland Hideaways

An ever-popular destination, the Lake District is served by our Lakeland Hideaways website. The site comprises a portfolio of properties that can be easily found by those searching online.

New Forest Living

New Forest Living is an established brand which we acquired in 2016. It provides luxury accommodation throughout the New Forest and the surrounding area and offers excellent exposure.

Cottage in the Country

Cottage in the Country is an additional marketing arm for our properties in the Cotswolds and the Heart of England. The website provides extra exposure for properties in this area.

Peak Cottages

Peak Cottages features properties in the Peak District region, it offers another booking channel and increases the online visibility of your Peak District holiday property.

Mackays Holidays

We acquired the successful Scottish holiday cottage agency Mackays in 2013. Founded over 40 years ago, it is a prime website on which to showcase our portfolio of Scottish properties.

Canine Cottages

Our niche, dog-friendly website targets people who are looking to take a holiday with their dog. It advertises dog-friendly holiday properties across the UK and benefits from dedicated marketing campaigns.

Our affiliate sites

When you join us we will also feature your property for free on a number of leading holiday letting sites. This gives your property the very best chance of being seen by people searching online. Our affiliate partners include Holiday Lettings, HomeAway, TripAdvisor and Snap Trip. These are just a handful of the 250 websites we work with to ensure the very best exposure for your holiday home which in turn generates the high booking levels you can expect.

Maximum exposure, online, offline and broadcast

Besides promoting your property on our network of websites and affiliate partners, our comprehensive marketing includes multiple other branches. We use paid advertising and ‘re-targeting’ across the main search engines, targeting the top keywords people use when searching for holiday cottages and helping them to find your holiday home with ease.

Alongside advertising and building organic web traffic, we are active across the main social media channels. This allows us to engage with customers on a personal level and deliver instant results, whether that be answering a question or helping with a booking.

Money matters

We carefully select the print titles in which we advertise such as Sainsbury's, easyJet, Pets at Home My VIP, and Grand Designs, as well as a selection of respected regional titles. Our internal press relations team works closely with a top PR company in London to secure regular media features in both local and national magazines and newspapers. These range from brand mentions to a focus on specific properties.

At certain times of the year, we supplement our print and online marketing with radio and television adverts. These target our customer demographic through appearing on channels and between programmes that are relevant to them.

Partnerships

Partnerships form a big part of our marketing strategy. Building relationships with other brands such as Barbour, Penguin Books, Kiddicare, John Lewis, The White Company, Cotswold Outdoor and Virgin Experience Days allows us to add value to the owner and customer experience. We frequently run competitions and marketing campaigns in conjunction with our growing network of partners, giving us access to their customers directly and increasing brand awareness.

Money matters

We are exclusive partners of leading retail supplier Pets at Home, and by teaming up with big brands such as this, we are able to offer unparalleled access to important sectors of our market. This partnership gives us direct and unrivaled access to 3 million VIP Club members.

Events, charity and sponsorship

We sponsor various events throughout the year and appear at county shows up and down the UK throughout the summer where we enjoy meeting with our owners and customers. We also support a number of charities throughout the year, fundraising through office events and donating to organisations including MND Association, CLIC Sargent, Comic Relief and the Lullaby Trust to name but a few. Our company charity policy allows each member of the team to dedicate a working day a year to the charity of their choice, that’s over 160 days!

Awards and accreditations

Marketing and partnerships

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