Top features for holiday lets

Top features for holiday lets

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Holiday letting is a thriving industry in the UK, with visitors from both home and abroad booking properties ranging from quirky yurts in picturesque countryside, to seaside escapes in popular coastal towns.

While location, size and appearance all play a key role in clinching a booking, there are many other factors which can sway guests to pick your property.

We’ve outlined the top features which appeal to guests, supported by the latest statistics from our in-house analysts.

Accept pets

The occasional guest may have an odd request when it comes to pets (we’ve seen everything, from cats to guinea pigs!), but the most common companion is, of course, the family dog.

Over a third of all of our bookings include a dog, that means if you’re not accepting four-legged friends, you’re missing out on one in three bookings. Imagine the difference that could mean for your booking figures!

dog friendly holidays

Enclosed garden

It may not be an aesthetically attractive feature, but being able to advertise an enclosed garden will help you appeal to families and those with dogs. People are looking for a safe place for their children and pets to play, so a garden surrounded by a secure wall, fence or hedge will attract their attention.

Not only is it a popular feature, but on average, properties with enclosed gardens earn 16% more than those without.

enclosed garden

Open fire or woodburner

Many people’s vision of the perfect winter getaway includes snuggling up in front of a cosy fire, so installing an open fire or woodburner can help extend your season and attract off-peak bookings. Our statistics show that properties with this feature can attract up to 13% more revenue than the average.

log burner

Hot tub

Synonymous with luxury and relaxation, a hot tub can help place your property way above others in a potential guest’s shortlist. Properties with hot tubs receive, on average, 20% more bookings than those without, and can achieve 34% more revenue.

The ‘hot tub’ effect is magnified when applied to properties which sleeps two, as it helps your holiday let become more attractive for a romantic getaway. Properties which sleep two with a hot tub can achieve 43% more bookings and 58% more revenue than the average for this size.

hot tub

Romantic touches

Continuing with the romantic theme, it’s surprising how much small touches can add to your property’s ‘couple appeal’.

Things like cosy throws, cushions, sumptuous bedding, a luxurious bathroom and tasteful ornaments can help couples picture themselves relaxing in your holiday let and make them more likely to book. We’ve found that adding romantic touches to a property could help increase bookings by more than 10%.

romantic

Coastal location

If you already own a holiday property, there’s little you can change about its location, but you can emphasise the positive aspects to your potential guests. If you have a sea or waterside view or are within 5 miles of a beach, make sure that this is clear in your property advert.

Properties within 5 miles of a beach can generate 16% more revenue than those further inland, and a sea view can help your property earn 23% more revenue than the average holiday let, so it’s worth shouting about!

coastal location

Internet

Access to the internet is an essential criteria for most guests nowadays. 88% of all customers stay in properties with internet and this figure is increasing on an annual basis. Lack of internet can completely write-off your property for a guest who would otherwise have booked.

If you’d like to receive a bespoke appraisal of your property and get help to improve your bookings and revenue, get in touch with our friendly team today.

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