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If you’re considering buying, building or converting a property as a holiday let, here at holidaycottages.co.uk, we have more than 35 years’ experience in the holiday letting industry and are on hand to share our expertise.
Did you know that the success of your holiday let can be enhanced by having characteristics deemed ‘quirky’ and ‘luxury’? And that properties boasting seaside views can, on average, gain £5,000 more in revenue per annum? With the scale and knowledge of our team, we can provide all the help and guidance needed to make your holiday property a success.
Below, we’ve outlined the top property features and things you can do to appeal to guests, supported by statistics* from our in-house analysts.
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Offer short breaks
Short breaks continue to grow in popularity as guests look for more flexible stays. Approximately 30% of our bookings are short breaks, and properties that allow short breaks receive, on average, 20% more bookings than those that do not. It also helps to increase occupancy during off-peak periods, with people looking for quick getaways to break up the winter months, or family weekends away during school term time. Offering booking flexibility to accommodate three or four-night stays will support the popularity of your property.
Go the extra mile
Even when you are not able to personally greet guests, a friendly phone call before their arrival sets the mood for the holiday. Leave a light on if they are going to arrive in the dark, pre-set the heating on chilly days, and perhaps prepare a welcome hamper of local produce and treats. A well-presented and welcoming property can make all the difference to your guests’ experience – and the positive reviews you receive will benefit future interest in your property.
Feature an open fire or wood burner
Cosying up in front of a real fire is high on many guests’ lists of wants when it comes to choosing a holiday property. Not only do open fires and wood burners help attract bookings in the colder months, but in combination with other desirable features such as a coastal location, they can help increase yearly revenue by up to 19%.
Add a luxury hot tub
Who doesn’t love sinking into the bubbles of a hot tub? This luxury feature is most definitely a popular search for families, groups and couples alike, and one which can have a dramatic effect on bookings and revenue in the right property.
A hot tub at your holiday home can increase bookings by 18%, whilst off-peak bookings increase on average by 30%.
The ‘hot tub effect' is magnified when applied to properties that sleep two, as it helps your holiday let become more attractive for a romantic getaway. For more information, take a look at our article about things you should consider when investing in a hot tub for your holiday home.
Keep your property maintained
If your property is well maintained, not only will guests take better care of it, but it also ensures the best of stays, leaving guests more likely to return and recommend your property to others.
Provide an enclosed outdoor space
Having a private area where guests can sit and enjoy a chat, a drink or a BBQ with their family and friends has real appeal. It does not need to be a large garden – just a small decked area, patio, or even a balcony with a table and chairs would be perfect. For families with younger children or guests with dogs, the reassurance of a safely enclosed outside space is a real bonus when it comes to choosing a holiday home. Discover more tips on caring for your holiday home garden.
Welcome pets
Now, more people than ever are choosing to holiday with their dog. In fact, more than 40% of our bookings include a dog, so accepting them can extend your property’s appeal to a much wider audience. Plus, you can expect up to 20% more bookings during off-peak periods!
We have guidelines for dog owners, and in our experience, they rarely present a problem and the benefits usually outweigh any potential concerns. Take a look at our article on how to make your holiday cottage dog-friendly.
Feature technology and smart devices
Providing modern, smart-tech features for guests to use will enhance your property’s appeal. Reliable Wi-Fi has become a must-have feature, with over 95% of our properties offering an internet connection. Other features that guests will appreciate include Smart TVs, premium coffee machines, home cinema projectors, and Bluetooth music speakers.
Invest in games/play equipment
If you can, it is worthwhile having a games room or barn, incorporating outside play equipment, or including something as simple as a toy box with various toys, books and games that can keep little ones (and big ones) occupied on a rainy day. If the property is surrounded by outdoor activities, then consider providing some bikes, kayaks or other equipment for guests to use.
Any universally appealing entertainment can only be seen as a positive, and may nudge your potential guests towards that 'book now' button. Get advice on choosing play equipment here.
Include child-friendly features
Making your property child friendly is vital for appealing to the key family sector. Whilst incorporating items such as cots and highchairs is expected, it is worth considering added extras such as stairgates and monitors to really make guests feel at ease. There are a few simple things you can do and items that you can provide to ensure that your property appeals to people holidaying with children.
Some owners like to include child-friendly items in the welcome pack when they are expecting young guests, such as a small treat or colouring book. Little touches and considerations can make all the difference when it comes to encouraging good reviews and repeat bookings.
Looking to start holiday letting?
Our expert team is dedicated to showcasing your property and maximising its true potential. With our knowledge and experience, we provide a simple, stress-free letting process to enhance your property’s performance.
If you are considering letting your holiday home, get in touch and we’d love to help you on your journey. Call 01237 459991 or send us a message. Alternatively, click the link below to download our free letting guide.
Download our letting guide
*Stats updated in March 2025